Case study
The Fancy Dress
Clicks nearly doubled from 6.8K to 12.9K in 3 months
- Website
- thefancydress.co.uk
- Timeframe
- 3 months
- Services
- SEO · E-commerce SEO
Outcomes
Key results
12.9K
Clicks, up from 6.8K
2x
CTR, 0.5% to 1.1%
16.3
Avg position, from 36.9
01
The Challenge
The Fancy Dress is a UK-based costume and partywear retailer that reached out to us aiming to improve the brand's organic visibility and reduce reliance on paid traffic. When Arascow began working on their SEO, the site had decent impressions but low engagement. Clicks were stagnant and rankings were buried deep in search results.
02
The Approach
Our team conducted a full technical audit and optimised metadata, then restructured category pages to align with high-intent keywords.
03
The Results
Within three months, the transformation was outstanding: clicks jumped from 6.8K to 12.9K and CTR doubled from 0.5% to 1.1%. The brand's average position improved from 36.9 to 16.3 while maintaining over 1.18 million impressions. This growth reflected stronger keyword targeting and improved crawl efficiency rather than inflated traffic, and The Fancy Dress now ranks prominently for competitive seasonal queries.
