Case study
Barber Xpert
517K impressions & top-10 average position in 3 months
- Website
- barberxpert.com
- Timeframe
- 3 months
- Services
- SEO · E-commerce SEO
Outcomes
Key results
517K
Impressions
8.2
Avg position
454
Total clicks
01
The Challenge
Barber Xpert is a grooming and salon equipment supplier that approached Arascow with the challenge of improving organic visibility and driving consistent traffic through search. The brand had strong product offerings but limited reach on Google, with minimal clicks and low engagement.
02
The Approach
Our SEO team began by optimising product categories, refining metadata, and implementing structured data to improve search appearance. We also targeted high-intent keywords such as barber tools, professional clippers, and salon accessories.
03
The Results
Over three months, the site recorded 454 total clicks, 517K impressions, a CTR of 0.1%, and an average position of 8.2. While the CTR remained modest, impressions grew steadily, showing the site was gaining visibility for competitive queries. The consistent upward trend reflects stronger indexing and keyword alignment. That progress marked the foundation for long-term organic growth, and proof that Arascow's SEO strategy builds sustainable visibility even in highly specialised niches.
