Case study
Van Pimps
21.1K clicks at an average position of 4.7 in 3 months
- Website
- vanpimps.co.uk
- Timeframe
- 3 months
- Services
- SEO · E-commerce SEO

Outcomes
Key results
21.1K
Total clicks
4.7
Avg position
4.6%
CTR
01
The Challenge
Van Pimps is a UK-based automotive accessories brand specialising in van customisation. They joined us because they wanted to strengthen their organic visibility and reduce dependency on paid channels. When Arascow took charge of their SEO, the site had potential but lacked keyword depth and technical optimisation.
02
The Approach
Our team refined on-page elements, improved internal linking, and optimised product listings around high-intent search terms.
03
The Results
Over the next three months, the results were impressive. Our consistent efforts brought 21.1K total clicks, 458K impressions, a CTR of 4.6%, and an average position of 4.7. The upward trend in both clicks and impressions reflected stronger keyword alignment and improved crawl efficiency, the outcome of consistent organic optimisation and content alignment. Today, Van Pimps ranks prominently for high-volume automotive queries.



